poshfest 2023
October 2023
Our annual two-day fashion and entrepreneurship conference brought together 600+ Poshers for a weekend of networking, interactive sessions, and so much more. This year, I was tasked with leading the website, swag, and signage creative while also contributing to installations, stage backgrounds, and many other pieces that brought the event to life.
Credits: Emily Du, Branding + Peggy Liang, Illustration
Ui/ux design
Installation + Event design
design recap video
A sneak peek into some of the things we designed for this year’s PoshFest!
installations
I partnered with the other designers to conceptualize and design interactive photo ops, sets for live shows, stage backgrounds, and more. Here are a couple of my favorite pieces that I designed this year.
I worked closely with the installation vendor to design and mock up this group photo op.
Poshers signed up to host live Posh Shows at the conference and sell their items to viewers across the nation. I was tasked with designing 1 of 3 Posh Shows sets, this one fitting with the San Diego theme.
Stats from the 13 sell together shows:
88 sales/orders
108 featured attendees
70% auction completion rate
swag bag
I designed swag for each of the attendees to take home from the conference.
Credits: Emily Du, Branding + Peggy Liang, Illustration
interactive design
I collaborated with my team to design t-shirts, pins, and lanyards for Poshers to have a more customized experience.
printed pamphlet
WEBSITE DESIGN
The PoshFest website serves as a one-stop-shop for all information and to create excitement for ticket-holders and potential attendees. Poshers utilize the agenda to navigate sessions during the two-day conference.
I designed all of the content for regular updates and spearheaded a brand-new page, “Prep for PoshFest,” to increase excitement and have new attendees feeling prepared for their first time! Here are a few examples of the web pages. Visit the live site to view the videos and animations.
Built on Wix
prep for poshfest
For my fourth year leading the PoshFest website, I wanted to take a fresh approach and conceptualized a new page that would feature a live countdown, opportunities to connect with other attendees, outfit inspo, packing videos, giphys, and our Spotify playlist.
Credits: Misa Catahan, Photography + Devon Odom, Videography
