poshfest 2024
September 2024 | Nashville, TN
Our annual two-day fashion and entrepreneurship conference brought together 600+ Poshers for a weekend of networking, interactive sessions, and so much more. This year, I was tasked with leading the brand + design pillar from March 2024 to the event in September.
Credits: Peggy Liang, Illustration
print + swag design
Installation + Event design
Branding
I kicked off PoshFest in March 2024 with the creative team’s first all-day hackathon. I organized time for the 6 of us to collaborate on this year’s PoshFest brand kit and set up the creative direction for the pre-event communications as well as the in-person experience.
venue design
These are the pieces that I designed for photo ops, directional signage, and interactive experiences.
Welcome Entrance
This was the photo op that stood outside of the main ballroom.
Music Poster Wall
Comprised of 48 Poshmark-themed posters, this wall was the largest of all our installations this year. The idea was to play off of the big music scene in Nashville while also creating a space for Poshers to interact with one another and contribute to something altogether. On the side, attendees were encouraged to decorate and sign a CD to add to the wall.
The back side was a shimmer wall that allowed Poshers to pose for fun photos with various instruments.
Directional Signage
swag
My team and I designed numerous pieces of swag for Poshers to receive in their swag bags at registration as well as additional pieces to collect at different stations throughout the conference.
POSH STUDIOS
My colleague and I designed 8 sets that served as backdrops for live shows. Poshers sold their items at PoshFest to viewers tuning in from across the country and then shipped them off using our Shipping Booth. Along with the sets, I also designed signage with host details, tickets to remind sellers when their shows were occurring, and handouts with more details about the app features.
