Shoppable moments
April 2024 - October 2024
I partnered with the Brand, Product Marketing, and Merchandising teams to create a system of reusable design templates for seasonal campaigns, ensuring consistency while allowing for easy monthly iterations. By setting up modular design structures, I streamlined execution and made it simple to refresh creatives for different moments throughout the year.
I also connected this brand and merchandising initiative with growth efforts, ensuring our seasonal campaigns aligned with growth shoots and ad designs. By bridging these cross-functional teams, I helped create a more cohesive brand experience while maximizing the impact of our creative across all channels.
Credits: Misa Catahan, Photography
email design
modules
I designed these modules to serve as a template so that the product marketing team could easily pull from this bank with each email moving forward. The festival season email was the sample layout that would set the stage for upcoming seasonal moments.
halloween
I planned and executed a Halloween-themed content shoot to support campaigns across growth ads, social, and email. I handled talent casting, costume and prop sourcing, and creative direction. I developed detailed creative briefs, a shot list, and run of show to streamline execution. On the shoot day, I managed the shot list and directed the creative concepts, ensuring we captured high-quality content for every platform.
